The phrase "totally tubular" is inextricably linked with the 1980s, conjuring images of neon colors, big hair, and a carefree attitude. While often dismissed as mere slang, its appearance in the iconic movie They Live (1988), directed by John Carpenter, elevates it beyond a simple descriptor of coolness. This seemingly innocuous phrase, uttered by Frank Armitage (played by Keith David), takes on a far more sinister meaning within the context of the film, becoming a subtle yet powerful commentary on societal manipulation and consumerism. This exploration delves into the quote's significance, examining its use in They Live, its cultural context, and its enduring legacy.
What does "totally tubular" mean in They Live?
In They Live, "totally tubular" is not just a casual expression of approval. It's spoken ironically, highlighting the deceptive nature of the alien subliminal messages that control human behavior. Armitage, having already discovered the truth about the alien invasion, uses the phrase to emphasize the absurdity of the consumerist propaganda that keeps humanity docile and unaware. The aliens, disguised as humans, utilize subliminal messaging through advertisements and other media to promote conformity and suppress dissent. By using this seemingly positive phrase in a context of blatant manipulation, Carpenter underscores the insidiousness of the aliens' control.
Is "totally tubular" a real 80s slang term?
Yes, "totally tubular" was indeed a common slang term in the 1980s, used to describe something excellent or cool. It's a prime example of the decade's unique and often hyperbolic vocabulary. However, its adoption in They Live transforms its meaning, highlighting the contrast between surface-level approval and underlying manipulation. The film cleverly uses familiar cultural touchstones to make its unsettling message more impactful.
Why did John Carpenter use "totally tubular" in They Live?
John Carpenter's choice of "totally tubular" wasn't accidental. He expertly employed the phrase to create a jarring juxtaposition between the upbeat slang and the dark, dystopian reality presented in the film. This deliberate irony enhances the film's critique of consumerism and the pervasive influence of media. The seemingly harmless phrase becomes a potent symbol of the insidious manipulation that lies beneath the surface of everyday life.
What other slang terms were popular in the 1980s?
The 1980s were a hotbed of unique slang. Beyond "totally tubular," other popular terms included "radical," "gnarly," "awesome," "bodacious," and "wicked." These terms, often hyperbolic and enthusiastic, reflected the decade's energetic and expressive culture. However, as They Live demonstrates, even seemingly harmless slang can be subject to manipulation and reinterpretation.
What is the significance of "They Live" as a social commentary?
They Live transcends its science fiction genre to become a powerful social commentary on consumerism, media manipulation, and the dangers of unchecked power. The film’s use of subliminal messaging in advertising reflects real-world concerns about the influence of media on individual behavior and societal values. The use of "totally tubular" underscores the subtle and often overlooked ways in which these influences operate.
Conclusion: More Than Just Slang
The "totally tubular" quote from They Live is far more than just a nostalgic reference to 1980s slang. It serves as a potent symbol within the film's broader social commentary, highlighting the deceptive nature of surface-level appearances and the insidious power of manipulation. Carpenter's masterful use of this seemingly simple phrase elevates the film's message, reminding us to question the narratives presented to us and to remain critically aware of the forces that shape our perceptions. Its enduring legacy lies not just in its association with the 1980s, but in its timeless relevance to the ongoing critique of consumer culture and media influence.
